https://www.bonni-dinerstein.com/about daily 0.75 2021-10-05 https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e8eac0dbf0ebf3e059cf930/1588210286213/Headshot.jpg About - Hi! I’m Bonni! Brand strategist. Formerly Capitol Hill. Storyteller. Cultural deep-diver. Audience digger. Detail-oriented, with a global perspective. In search of "the why" as well as "the what". I’m much more talkative in person. https://www.bonni-dinerstein.com/resume daily 0.75 2021-10-05 https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/615c903ba2077a3828cd4e93/1633456204477/Bonni+Dinerstein+Resume+.jpg Resume https://www.bonni-dinerstein.com/work daily 1.0 2020-05-08 https://www.bonni-dinerstein.com/work/coorslight monthly 0.5 2020-05-03 https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea4e0091d0fc8570b40f635/1587863569313/6.png Work - Brand Activation - *Based on 2018 estimates as featured in Money *Based on 2018 estimates as featured in Money https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e96a4fdd3ddce144ce3b1cb/1586936962525/markets-with-the-fewest-major-concerts.png Work - Brand Activation https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e9d0cee6ff3c35bdd1325d0/1587350769309/Screen+Shot+2020-04-15+at+1.20.19+AM.png Work - Brand Activation Three large screens, similar to drive-in movie screens, will live stream performances. https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e9d0d0770820925854f3643/1588292331825/Screen+Shot+2020-04-19+at+10.45.15+PM.png Work - Brand Activation Guests with 21 and up wristbands will be able to redeem one free can of beer from the Coors Light branded beer garden. This will excite existing Coors Light lovers and allow people who don’t usually drink Coors Light to give it a chance. https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea0b0eda4c41b76166b3d8c/1587937009282/Copy%2Bof%2BBonni%2BDinerstein-7.jpg Work - Brand Activation https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e9d3e626271da34419e3958/1588292331837/Screen+Shot+2020-04-20+at+2.16.31+AM.png Work - Brand Activation Local influencers will be hired to interact with the Coors Tours bus, sharing content that will promote the tour and increase broader brand awareness and affinity. https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e9d3df9f7ab3222f3aeb49a/1588292331833/Large+JPG-20140228_Trade+151_0046.jpg Work - Brand Activation We will use social polls on Coors’ owned Twitter, Instagram, and Facebook pages to allow users to choose between three potential cities. Users can encourage other people to vote for their city, creating organic awareness for both the brand and the event. Once a city is chosen, it will be announced on Coors’ owned channels and by the artists being streamed at the event. https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5ea4d750ac0d925270e1aa06/5ea4d841f222897b8d71f1d5/1588292331803/IMG_4652.PNG Work - Brand Activation https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5ea4d750ac0d925270e1aa06/5ea4dbc7ecc98b1707bac18c/1588292331808/DSC_0245.jpeg Work - Brand Activation https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5ea4d750ac0d925270e1aa06/5ea4dcc22fec9937a45c8753/1588292331812/IMG_1471.jpg Work - Brand Activation https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5ea4d750ac0d925270e1aa06/5ea4dcddac0d925270e25c98/1588292331814/IMG_8292.JPEG Work - Brand Activation https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5ea4d750ac0d925270e1aa06/5ea4dcdfbe3c470ba76e77a8/1588292331817/IMG_1880.jpeg Work - Brand Activation https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5ea4d750ac0d925270e1aa06/5ea4dcececc98b1707bae9af/1588292331820/IMG_6988.jpeg Work - Brand Activation https://www.bonni-dinerstein.com/work/mtv monthly 0.5 2020-05-08 https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea49abb8315084d6dc94666/1587874977744/O+mtv+is+trash.png Work - Creative Campaign - Search results reveal top hits as “dead,” “dying,” “trash,” and “garbage.” Search results reveal top hits as “dead” and “trash” https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea49b6abe3c470ba763926c/1587876381175/giphy-9.gif Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e9387a4a61a5c53927b186f/1586726822206/MTV_P_blue.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5eb4c292877f9351917144f3/1588904599523/MTV_P_green_FIX.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e938780dd00d47d5cdf349a/1586726785941/MTV_P_red.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e93773d10408e119cd75176/1587513428366/mtvf7-2.jpg Work - Creative Campaign Public transit stations are an ideal place for this campaign to live. Not only are they high-traffic, if you’ve ever watched a fistfight on a platform or seen a group of fans stumble home from the arena, you know they are perfect for people watching. https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e938d6666e5423c2089a596/1587513428368/ Work - Creative Campaign - Instagram https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e938d08bfaecc67537d60c8/1587513428371/MTV-phone_contest2.jpg Work - Creative Campaign - Tiktok https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e939a9c125a911e4694430c/1587875254336/MTV_pint-2.jpg Work - Creative Campaign - Ice Cream https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5e939c52badd4454b372a75e/1587875157852/MTV_wineSET.jpg Work - Creative Campaign - Boxed Wine https://www.bonni-dinerstein.com/work/thenorthface monthly 0.5 2020-05-03 https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea4970e00047c5743bd2e83/1587844885654/11.png Work - Creative Campaign - Based on a survey of 2,100 women in Outside https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea496ce2fec9937a45113f0/1587844817315/14.png Work - Creative Campaign - How do we spot her? A few notes on the Emerging Explorer. https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea2123dc2a26f02170f5ea9/1587943644928/Print3.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea20c791fc3a0235847a840/1587943651179/Print1.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea211e3138f3539220d6f0e/1587943631602/Print2.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea2125c198ad33b415110e6/1587943638385/Print4.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea2102c8ac15706437b8884/1587943662296/Northface_ooh1.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea2116702fd601ac949c664/1587943675221/NF_gloves.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea210cdba3e8242244573c5/1587943669554/NF_Bra.jpg Work - Creative Campaign https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5ea210e35e92324f3d70ad6e/1587943680729/NF_jacket.jpg Work - Creative Campaign https://www.bonni-dinerstein.com/work/google monthly 0.5 2020-05-03 https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5eabb2b7999bf94756c29b30/1588314036858/%24876-10.png Work - Future Forecast The modern washing machine transformed laundry from a multi-day, labor-intensive process to a simple 30-minute chore. https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5eabb414df99770838c3e055/1588311062680/%24876-11.png Work - Future Forecast Voice assistant devices currently save the user a couple of minutes at most. https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5eae0a2958a30f3d45b1fb68/1588464178396/In+recess+light-5.png Work - Future Forecast https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/t/5eae0faec2d94e4ef4f0bf34/1588465590126/Screen+Shot+2020-05-02+at+8.25.53+PM.png Work - Future Forecast https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5eabc17aa9e13d62ce405573/5eabc1a5db2c57133503e997/1588314535834/Screen+Shot+2020-05-01+at+2.10.06+AM.png Work - Future Forecast https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5eabc17aa9e13d62ce405573/5eabc1c3fdf2d726c1900cc4/1588314565801/Screen+Shot+2020-05-01+at+2.10.19+AM.png Work - Future Forecast https://static1.squarespace.com/static/5e76bd0c95192331c3d8abba/5eabc17aa9e13d62ce405573/5eabc1d9df99770838c58fad/1588314593047/Screen+Shot+2020-05-01+at+2.10.30+AM.png Work - Future Forecast